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              講座:Socially Responsible Newsvendor

              發布者:人力資源辦公室    發布時間:2021-04-29

              題 目:Socially Responsible Newsvendor

              嘉 賓:肖勇波  教授     清華大學經濟管理學院

              主持人:何滔滔  助理教授  上海交通大學安泰經濟與管理學院

              時 間:2021年5月26日(周三)14:00-15:30

              地 點:上海交通大學徐匯校區 安泰樓A303室

              內容簡介:

              We consider a socially responsible firm who concerns its profit as well as consumer surplus, following the preference of the government as a sharesholder or pro-social executives. Specifically, we study the decisions faced by a risk-neutral newsvendor whose objective is modeled as a weighted average of the expected profit and consumer surplus, with the weight on the consumer surplus referred to as the Corporate Social Responsibility (CSR) level. Our model includes the pure profit-maximizing and non-profit firms as two extreme cases. We study the firm's optimal inventory decision in the base model and the optimal joint price and inventory decisions in an extension. Our results show that the government as a shareholder (or socially conscious executives) faces less resistance from the firm (or the shareholders) to impose a lower CSR level, with which it enjoys more significant improvement in boosting consumer surplus at the cost of a marginal profit loss by the firm. This implies that a little CSR can go a long way. Moreover, we show that the undertaking of CSR can help the newsvendor to mitigate the mismatch cost induced by demand uncertainty, especially for those who face high demand variability and low critical ratio of the product. Finally, our numerical results based on an influenza vaccine, Afluria Quadrivalent, demonstrate that a CSR level of 10% enables firms to improve consumer surplus by 17.8% (of the maximum improvement) only at the expense of a profit loss of 1.2% (of the maximum loss) for a typical demand's coefficient of variation level of 0.4.  

              演講人簡介:

                肖勇波,2000年獲清華大學管理信息系統學士學位,2006年獲清華大學管理科學與工程碩士和博士學位,2006.1~2008.7清華大學經濟管理學院應用經濟學博士后,2008年8月加入清華大學經濟管理學院管理科學與工程系,2011年12月晉升為副教授,2014年10月獲得長聘,2018年12月晉升為正教授。主要研究方向包括運營與供應鏈管理、定價與收益管理。擔任國際學術期刊《Journal of Systems Science and Systems Engineering》的Managing Editor;是教育部長江學者青年學者(2015)、國家自然科學基金優秀青年基金(2012)和中國管理學青年獎(2014)的獲得者。目前擔任清華大學經濟管理學院管理科學與工程系的博士項目協調人。 

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